Investors who follow a carefully planned set of guidelines have a higher success rate than those who act on their emotions or make frequent changes based on the events of the day.
By analysing our clients current financial position and understanding their unique financial objectives, we can develop a financial plan that meets their goals and objectives. This plan is designed to be simple and understandable, whilst addressing our clients’ complex lives and requirements.
The financial plan becomes the framework for all financial and investment decision making.
Once the financial plan is agreed upon, the implementation and review phase becomes crucial. As markets move up and down, investors emotions and behavioural biases become apparent. There are over 100 behavioural biases that we can be prone to, which results in inappropriate investment or financial decision-making. A large portion of our research is dedicated to understanding these biases and how best to advise clients to limit the damaging effects of biases on their wealth.